Helping a non-profit develop brand-positioning to create a positive and progressive hub.
Open Minds Project –
Branding, Strategy & Website![](https://freight.cargo.site/t/original/i/9c42d17995dedff360bc3567c55248eba6473e9fce11e97f5c249de68eb97324/OMP-portfolio-1.jpg)
Introduction
Open Minds Project (OMP) is a collaboration project between Taraki (UK based mental organization) and Sarbat Sikhs (UK LGBTQ+ based volunteer organization). The purpose of OMP is to create a positive and progressive hub for Punjabi LGBTQ+ diaspora and their allies to connect and support each other.
![](https://freight.cargo.site/t/original/i/80f043f1fa7dbd52f7ac112d1d234073c779e45153f5ee5d16d3f1ebbd987bd0/OMP-portfolio-2.png)
![](https://freight.cargo.site/t/original/i/ff5b4e676c4d9fdcbe0312a1caf866d7c3bdc29ebe9ad62f90f61162e6e5adf5/92by2-Open-Minds-Project-Billboard.jpg)
The Action.
Through brand development exercises, we discovered the best way for them to educate and provide a progressive hub is through content-based resources like podcasts, articles, videos, and events.
![](https://freight.cargo.site/t/original/i/7c7f7633d6a1c865a90fc0a088c9f0081f1264461a3fbe81655ead7cf2b7f3c2/OMP-portfolio-3.jpg)
![](https://freight.cargo.site/t/original/i/8acdbcdbd9cc63885baa2e2d8888bfccdcddd96fd64bd83964d375b7186bfc7c/92by2-Open-Minds-Project-brand-book-full.png)
![](https://freight.cargo.site/t/original/i/be5a16f40560521f4a0746143ab87444dc5c599e9e37a81b71dea974438950e6/OMP-Iphone-swipe-post-mockup.png)
The Result.
You will see the process of brand development, I was able to help them find their Vision, Values, Voice & Tone and Positioning. Voice & Tone was crucial for this project since there is a huge stigma around the Punjabi-Sikh community about the LGBTQ+ community.
![](https://freight.cargo.site/t/original/i/33ea8db25b9c833ab482ec3d2087b80c10a98634a69f6e482d729d24a556c65c/92by2-Open-Minds-Project-poster.jpg)
![](https://freight.cargo.site/t/original/i/e5e348bb3cd0e5769e83cf3e4cc3758278389d9eba263236b7a6b83f631d48ca/social-sharing-images-mockups.png)
![](https://freight.cargo.site/t/original/i/a0a66429edcadd639e022d0b72f654b2e8c36c57b60708594a4a833b83432aee/OMP-portfolio-6.png)