Building an environment that enables inclusion & empowerment.
Transplant Lounge –Brand Strategy, Placemaking & Signage
Long before patient-centred care was commonplace, the needs of transplant patients, regardless of organ, were identified as unique. The Transplant Lounge is the unit in Canada designed specifically for treating transplant patients.
Creatinga sense of belonging, feeling surrounded by people that understand the challengesthey face, while empowering, supporting and celebrating each individual, is the solepurpose of both of these organizations.
The branded experience for The Transplant Lounge required not only an introduction to the brand, but a deep dive into the accesibilty and inclusivity behind the office and experience. Featuring beautiful imagery alongside thorough the office became a welcoming environment for the patients.