Building an environment that enables inclusion & empowerment.
Transplant Lounge –
Brand Strategy, Placemaking & Signage![](https://freight.cargo.site/t/original/i/863c79f48ec0476925ca81f6b8c717861fd7aea8253268628675ce55990eff6b/92by2-transplant-lounge-enterance-lobby.jpg)
Introduction
Long before patient-centred care was commonplace, the needs of transplant patients, regardless of organ, were identified as unique. The Transplant Lounge is the unit in Canada designed specifically for treating transplant patients.
![](https://freight.cargo.site/t/original/i/f38787d730d5f8515e0446d7ee9981eef0f13e4de74bd33ab351d87d58b57f75/92by2-transplant-lounge-user-journey.png)
![](https://freight.cargo.site/t/original/i/a5fbf51b62d8495c701257a36943a7ed472dc6dc7ab8cceb779b316b4642c8c1/92by2-transplant-lounge-posters-1.png)
![](https://freight.cargo.site/t/original/i/c099c084d2a2d729340ac08824b8fbaefc3c835ba7db4f955a6e4119a5f9d592/92by2-transplant-lounge-posters-2.png)
The Action.
Creatinga sense of belonging, feeling surrounded by people that understand the challengesthey face, while empowering, supporting and celebrating each individual, is the solepurpose of both of these organizations.
![](https://freight.cargo.site/t/original/i/c8e711191273b73efad993dfc458f8d507903e10fa6d2ca0d3fabb438b010ae3/92by2-transplant-lounge-office-overview.png)
![](https://freight.cargo.site/t/original/i/b75df688e03fe43aaefe705305f2957bc30dfa77eaffdebf915c89f194afce3f/92by2-transplant-lounge-1-on-1-room.jpg)
![](https://freight.cargo.site/t/original/i/828538c7486af7f0836216ab015607b65982b0f7c45bdfcabfa11a52412770f3/92by2-transplant-lounge-office-working-area.jpg)
The Result.
The branded experience for The Transplant Lounge required not only an introduction to the brand, but a deep dive into the accesibilty and inclusivity behind the office and experience. Featuring beautiful imagery alongside thorough the office became a welcoming environment for the patients.
![](https://freight.cargo.site/t/original/i/4c95eff4080131afc10216210de9d539fea61434d865c6fc1a998c56634e47f4/92by2-transplant-lounge-promo-banners.png)
![](https://freight.cargo.site/t/original/i/5cee3fa7c4e2acbf4353460569223ac7faefade6631fbe8e5ec334095976ef2e/92by2-transplant-lounge-open-area-for-waiting.jpg)